If your TV spoke to you, would you buy it? Study finds people spend more on some 'talking products'

New research used brain scanning technology to understand the effect of advertisements that try to sell products with talking versions of themselves. The work suggests that that anthromorphic displays lead to different cognition, and that buyers are likely to spend up to 20 percent more on more complex products promoted in advertisements that anthropomorphizes the product.

from Top Health News -- ScienceDaily https://ift.tt/agzfO0N